NFL
The Globalization of the NFL: Exploring the League’s Expansion and In ...
With eight more years of labor peace, $130 billion in new media deals, and soaring valuations, the NFL is looking to expand its international fanbase. The league has been working on various initiatives to increase its global presence, including the International Home Marketing Area (IHMA) program, which grants teams access to international areas for marketing,…
By Razib - August 9, 2023